Field Notes | How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one moment, explains why it matters, and tracks patterns shaping how nonprofit work is understood (updated daily).
Use these notes as prompts for reviewing your own website, campaigns, and supporter journeys.
Search Field Notes by organization, campaign, or topic.
When Retail-Style Social Proof Appears on Homepages
Interface: Homepage
Lens: Inviting Participation
Organization: Room to Read
Observed: March 2026
When the Case for the Work Comes Before the Donation Ask
Interface: Homepage (bottom)
Lens: Invite Participation
Organization: Mercy Housing
Observed: March 2026