This is what nonprofit communication looks like in practice.
For nonprofit communicators, fundraisers, and leaders.
Close observation of what teams are actually doing across websites, email, social media, campaigns, and donation flows. Grounded in real decisions, not assumptions. So you're not figuring it out alone.
Start Here |
What you're probably already asking and what we're finding in the field:
Explore Patterns |
A recurring approach we're seeing across organizations:
Pattern Example:
Layered Impact Navigation
What it Is:
Interfaces that let users move from high-level impact (scale) to localized detail and then into process-level understanding.
Why this Matters: Impact maps are evolving from showing where work happens to helping users understand what is happening and how change is produced over time.
Interface: Built for Zero map + community profile
Lens: Explain the Work
Latest Field Notes |
Each Field Note captures one decision, exactly where it happens: a homepage, a donation flow, a campaign interaction.
Start with a few below.
About the Work |
Hello Impact is an independent research platform documenting how nonprofit organizations communicate online across websites, email, social media, campaigns, and donation flows.
We do this through two lenses:
(1) Field Notes capture single communication decisions and what they signal to visitors.
(2) Patterns connect those observations into something broader, revealing recurring approaches across the sector.
Together they give practitioners a clearer picture of what's actually happening, so you're not figuring it out alone.
Subscribe to get new Field Notes and Patterns as the work develops.