Field Notes
How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
Real-Time Data Is a News Story. Most Nonprofits Don't Know They Have One
Interface: Paid Media + Instagram
Lens: Build Trust
Organization: Australian Red Cross Lifeblood
Observed: May 2026
When Campaigns Become Something You Follow
Interface: Instagram | @farmlinkproject
Lens: Invite Participation
Organization: The Farmlink Project
Observed: April 2026
Using Text-First Posts to Speak Directly
Interface: Social Media Content Format
Lens: Explain the Work
Organization: No Kid Hungry
Observed: March 2026