Field Notes
How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
State-Level Impact Reports for Local Accountability
Interface: State Program Page
Lens: Build Trust
Organization: The Nature Conservancy
Observed: March 2026
Community-Generated Imagery in Homepage Storytelling
Interface: Homepage Hero Image
Lens: Explain the Work
Organization: The Nature Conservancy
Observed: March 2026
“Nature Needs You” Reframes Urgency Around the Individual
Interface: Homepage Participation Section
Lens: Invite Participation
Organization: The Nature Conservancy
Observed: March 2026