Using Community-Submitted Photography as Homepage Storytelling

Nature Conservancy homepage hero image with information tooltip crediting Mary Hulett from the TNC Photo Contest, March 2026

Interface: Homepage Hero Image
Lens: Explain the Work
Organization: The Nature Conservancy
Observed: March 2026

Observation: The hero image on The Nature Conservancy homepage includes an information icon that reveals the source of the photograph. When opened, the caption explains that the image comes from a past Nature Conservancy photography contest and credits the photographer.

Why It Matters: Many nonprofit websites rely on stock imagery or internally produced photography. By featuring images from a photography contest, the organization integrates supporter-generated content directly into the design of the website. The visual storytelling on the homepage reflects the perspectives of people who have engaged with the organization’s work.

What I’m Watching: Whether nonprofits increasingly incorporate supporter-generated photography and storytelling into their core website design rather than using stock imagery alone.