Non-Cash Giving in Primary Navigation

Field Notes
Written By Shakura Conoly

Convoy of Hope website navigation showing “non-cash giving” as a primary giving option, March 2026

Interface: Website Navigation
Lens: Invite Participation
Organization: Convoy of Hope
Observed: March 2026

Observation: The Convoy of Hope website includes “Non-Cash Giving” as a primary navigation option alongside other major sections of the site.

Why It Matters: Elevating non-cash giving signals that these forms of support are central to the organization’s fundraising approach rather than niche options for a small group of donors.

What I’m Watching: How often nonprofits elevate alternative forms of giving within primary navigation as fundraising strategies diversify.

Shakura Conoly
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