Field Notes
How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
When Participation Becomes the Fundraising Goal
Interface: Giving Day Platform
Lens: Invite Participation
Organization: Foster Forward
Observed: April 2026
Building an Email Strategy Around a Few Repeatable Campaign Types
Interface: Email
Lens: Invite Participation
Organization: Atlanta Community Food Bank
Observed: April 2026
Opening the Door: Turning a Mission Into a Participatory Experience
Interface: Website Promo Page: Design Your Door
Lens: Invite Participation
Organization: Habitat For Humanity
Observed: April 2026
When Fundraising is Inserted Into the Experience
Interface: Interface: Post-RSVP confirmation modal (third-party platform)
Lens: Invite Participation
Organization: United Way
Observed: April 2026
Giftable Fundraising Experiences
Interface: Email Campaign + Campaign Landing Page
Lens: Invite Participation
Organization: United Way of Greater Atlanta
Observed: April 2026
“Nature Needs You” Reframes Urgency Around the Individual
Interface: Homepage Participation Section
Lens: Invite Participation
Organization: The Nature Conservancy
Observed: March 2026
Free to Use. Not Free to Make.
Interface: Homepage Donation Interface
Lens: Invite Participation
Organization: Khan Academy
Observed: March 2026
Building the Case Before the Ask
Interface: Homepage (bottom)
Lens: Invite Participation
Organization: Mercy Housing
Observed: March 2026
Structuring Giving as a Catalog of Needs
Interface: Donation Experience
Lens: Invite Participation
Organization: Convoy of Hope
Observed: March 2026
Separating Participation into a Dedicated Platform
Interface: Digital Fundraising Platform
Lens: Invite Participation
Organization: ShareTheMeal / World Food Programme
Observed: March 2026
Non-Cash Giving as a Primary Entry Point
Interface: Website Navigation
Lens: Invite Participation
Organization: Convoy of Hope
Observed: March 2026
Grant Announcements as Partner Recruitment
Interface: Homepage Lightbox
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Movement Framing on the Homepage
Interface: Homepage Messaging
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Product-Anchored Fundraising Through Consumer Trends
Interface: Campaign Strategy
Lens: Invite Participation
Organization: City Harvest
Observed: March 2026
Peer-to-Peer Fundraising in Primary Navigation
Interface: Website Navigation
Lens: Invite Participation
Organization: No Kid Hungry
Observed: March 2026