Three Front-Door Paths Into the Work
Food Recovery Network homepage participation pathways showing three ways to engage, March 2026
Food Recovery Network, March 2026
Interface: Homepage pathways
Lens: Invite Participation
Pattern: Multiple Participation Paths, Role-Based Entry Points
Issue Area: Hunger
Key Signal
Just below the homepage hero, three distinct calls to action appear. Each option maps to a different way to participate in the work.
Why It Matters
Early role clarity expands who sees themselves as able to participate.
Observation
Just below the homepage hero, visitors encounter three distinct calls to action: Start a Chapter, Log Your Recovery, and Support FRN. Each option represents a different way to participate in the work.
Why It Matters
Presenting multiple pathways early in the visitor journey signals that engagement extends beyond donating. Supporters can organize locally, contribute operational activity, or provide financial support.
Why This Works
Surfaces options before users need to search or scroll
Defines participation by action, not audience type
Limits choices to reduce decision fatigue
Signals that contribution is not limited to donating
Aligns calls to action with different user intentions
What I’m Watching
How often nonprofit websites present multiple participation roles early in the visitor journey, just below the homepage hero.