Field Notes | How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
Translating Donations into Learning Time
Interface: Homepage Donation Interface
Lens: Explain the Work
Organization: Khan Academy
Observed: March 2026
Shifting the First Decision from Amount to Frequency
Interface: Donation Module
Lens: Reduce Barriers
Organization: Khan Academy
Observed: March 2026
Free to Use. Not Free to Make.
Interface: Homepage Donation Interface
Lens: Invite Participation
Organization: Khan Academy
Observed: March 2026
Making Donor Activity Visible Through Social Proof Notifications
Interface: Homepage
Lens: Build Trust
Organization: Room to Read
Observed: March 2026
Building the Case Before the Ask
Interface: Homepage (bottom)
Lens: Invite Participation
Organization: Mercy Housing
Observed: March 2026
Structuring Giving as a Catalog of Needs
Interface: Donation Experience
Lens: Invite Participation
Organization: Convoy of Hope
Observed: March 2026
Separating Participation into a Dedicated Platform
Interface: Digital Fundraising Platform
Lens: Invite Participation
Organization: ShareTheMeal / World Food Programme
Observed: March 2026
Three Front-Door Paths Into the Work
Interface: Participation Pathways
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Peer-to-Peer Fundraising in Primary Navigation
Interface: Website Navigation
Lens: Invite Participation
Organization: No Kid Hungry
Observed: March 2026