Field Notes
How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
When Campaigns Become Something You Follow
Interface: Instagram | @farmlinkproject
Lens: Invite Participation
Organization: The Farmlink Project
Observed: April 2026
Building an Email Strategy Around a Few Repeatable Campaign Types
Interface: Email
Lens: Invite Participation
Organization: Atlanta Community Food Bank
Observed: April 2026
Using Text-First Posts to Speak Directly
Interface: Social Media Content Format
Lens: Explain the Work
Organization: No Kid Hungry
Observed: March 2026
Structuring Giving as a Catalog of Needs
Interface: Donation Experience
Lens: Invite Participation
Organization: Convoy of Hope
Observed: March 2026
Separating Participation into a Dedicated Platform
Interface: Digital Fundraising Platform
Lens: Invite Participation
Organization: ShareTheMeal / World Food Programme
Observed: March 2026
Three Front-Door Paths Into the Work
Interface: Participation Pathways
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Non-Cash Giving as a Primary Entry Point
Interface: Website Navigation
Lens: Invite Participation
Organization: Convoy of Hope
Observed: March 2026
Grant Announcements as Partner Recruitment
Interface: Homepage Lightbox
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Movement Framing on the Homepage
Interface: Homepage Messaging
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Leading With Scale Through Impact Metrics
Interface: Homepage Messaging
Lens: Explain the Work
Organization: Food Recovery Network
Observed: March 2026
Product-Anchored Fundraising Through Consumer Trends
Interface: Campaign Strategy
Lens: Invite Participation
Organization: City Harvest
Observed: March 2026
Peer-to-Peer Fundraising in Primary Navigation
Interface: Website Navigation
Lens: Invite Participation
Organization: No Kid Hungry
Observed: March 2026