Field Notes
How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
The Tracker Wasn't New. The Placement Was.
Interface: Paid Media + Instagram
Lens: Build Trust
Organization: Australian Red Cross Lifeblood
Observed: May 2026
When “100% to Programs” Becomes the Value Proposition
Interface: Homepage Donation Section, FAQ, Partner With Us Page
Lens: Build Trust
Organization: charity: water
Observed: April 2026
charity: water Shows You Exactly Which Village Your Donation Reached
Interface: Homepage (interactive map)
Lens: Build Trust
Organization: charity: water
Observed: April 2026
The Nature Conservancy Publishes a Separate Impact Page for Every State It Works In
Interface: State Program Page
Lens: Build Trust
Organization: The Nature Conservancy
Observed: March 2026
Making Donor Activity Visible Through Social Proof Notifications
Interface: Homepage
Lens: Build Trust
Organization: Room to Read
Observed: March 2026
When the Impact Report Closes the Loop on the Strategic Plan
Interface: Community Report Microsite
Lens: Build Trust
Organization: Mercy Housing
Observed: March 2026
Turning Strategic Plans into Public Interfaces
Interface: Strategic Plan Microsite
Lens: Build Trust
Organization: Mercy Housing
Observed: March 2026