Field Notes | How nonprofits communicate their work online.
Field Notes document individual communication choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one moment, explains why it matters, and tracks patterns shaping how nonprofit work is understood (updated daily).
Use these notes as prompts for reviewing your own website, campaigns, and supporter journeys.
Search Field Notes by organization, campaign, or topic.
Statement Posts: Platform-Native Text Graphics in Nonprofit Social Feeds
Interface: Social Media Content Format
Lens: Explain the Work
Organization: No Kid Hungry
Observed: March 2026
A Dedicated Digital Platform for Participation
Interface: Digital Fundraising Platform
Lens: Invite Participation
Organization: ShareTheMeal / World Food Programme
Observed: March 2026
Grant Opportunities as Recruitment: Announcing Funding Through a Homepage Lightbox
Interface: Homepage Lightbox
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Movement Framing on the Homepage
Interface: Homepage Messaging
Lens: Invite Participation
Organization: Food Recovery Network
Observed: March 2026
Leading With Scale: Impact Metrics as the First Impression
Interface: Homepage Messaging
Lens: Explain the Work
Organization: Food Recovery Network
Observed: March 2026
Product-Anchored Fundraising: City Harvest’s Matcha Trend Campaign
Interface: Campaign Strategy
Lens: Invite Participation
Organization: City Harvest
Observed: March 2026
“Fundraise” Beside “Donate”: Expanding Supporter Roles
Interface: Website Navigation
Lens: Invite Participation
Organization: No Kid Hungry
Observed: March 2026