Field Notes
How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
New American Pathways Built a Fundraiser Around College Football Loyalty
Interface: Competitive Giving Campaign
Lens: Invite Participation
Organization: New American Pathways
Observed: June 2026
Water.org Brand Partnerships Turned Everyday Actions Into Ways to Support the Cause
Interface: Brand Partnership Campaign
Lens: Invite Participation
Organization: Water.org
Observed: June 2026
The 9/11 Memorial Raised $75M to Teach History to Kids Who Weren't Born Yet
Interface: Capital Campaign + Earned Media
Lens: Invite Participation
Organization: 9/11 Memorial and Museum
Observed: June 2026
How a Height Chart Became a Communication Tool About Youth Homelessness
Interface: OOC/Experiential + Website
Lens: Explain the Work
Organization: We are Mobilise
Observed: May 2026
The Tracker Wasn't New. The Placement Was.
Interface: Paid Media + Instagram
Lens: Build Trust
Organization: Australian Red Cross Lifeblood
Observed: May 2026
What Makes People Follow a Campaign From Start to Finish?
Interface: Instagram | @farmlinkproject
Lens: Invite Participation
Organization: The Farmlink Project
Observed: April 2026
Separating Participation into a Dedicated Platform
Interface: Digital Fundraising Platform
Lens: Invite Participation
Organization: ShareTheMeal / World Food Programme
Observed: March 2026