Field Notes
How nonprofits communicate their work online.
Field Notes document individual communication and design choices across nonprofit websites, campaigns, and digital storytelling. Each note captures one communication choice, explains what it signals to visitors, and contributes to an ongoing record of how nonprofit work is understood online.
Search Field Notes by organization, campaign, issue, or lens.
Water.org Brand Partnerships Turned Everyday Actions Into Ways to Support the Cause
Interface: Brand Partnership Campaign
Lens: Invite Participation
Organization: Water.org
Observed: June 2026
When “100% to Programs” Becomes the Value Proposition
Interface: Homepage Donation Section, FAQ, Partner With Us Page
Lens: Build Trust
Organization: charity: water
Observed: April 2026
What Happens When a Nonprofit Designs a Page Specifically for Kids
Interface: Tiny Heroes Page (Take Action section)
Lens: Create Belonging
Organization: charity: water
Observed: April 2026
charity: water Makes It Possible to Write Your Will in Five Minutes
Interface: Planned Giving Page
Lens: Reduce Barriers
Organization: charity: water
Observed: April 2026
charity: water Shows You Exactly Which Village Your Donation Reached
Interface: Homepage (interactive map)
Lens: Build Trust
Organization: charity: water
Observed: April 2026
The Nature Conservancy Publishes a Separate Impact Page for Every State It Works In
Interface: State Program Page
Lens: Build Trust
Organization: The Nature Conservancy
Observed: March 2026
The Nature Conservancy's Homepage Changes Based on Where You Live
Interface: Homepage Location Message
Lens: Invite Participation
Organization: The Nature Conservancy
Observed: March 2026
The Nature Conservancy's Homepage Hero Uses Community Photography, Not Stock Imagery
Interface: Homepage Hero Image
Lens: Explain the Work
Organization: The Nature Conservancy
Observed: March 2026
“Nature Needs You” Reframes Urgency Around the Individual
Interface: Homepage Participation Section
Lens: Invite Participation
Organization: The Nature Conservancy
Observed: March 2026